Free access for members of the organizing clusters

Branded Content is a communication and marketing technique that through storytelling connects emotionally with the values that the company shares, as we see in some of the campaigns carried out by Estrella Damm or BBVA and which were the best valued during 2019, according to a study by SCOPEN and Branded Content Marketing Association (see here). It is a way of offering different, attractive and entertaining content, in a context characterized by uncertainty and negativity, where the message adapts to the different platforms and current trends.

Alejandro Teodoro, who directs the Branded Content, Special Actions and Strategic Projects unit of all the Godó Group media (La Vanguardia -paper and digital-, Mundo Deportivo -paper and digital- Rac1, Rac105 and other written publications), will explain in the session How to coordinate our team so that the content generated in the post-covid era combines creativity, strategy and analysis.

During the day, the bases of Branded Content will be exposed and the operation will be explained through examples of success stories, leading to a debate that encourages participation and interaction among those present.

PROGRAM

10.00am – Welcome by the organizing entities.

10.05am – "Branded Content as a communication tool", by Alejandro Teodoro, Director of Branded Content, Special Actions and Strategic Projects at the Godó Group

10.30am – Exhibition of real success stories applied in renowned companies.

10.35am – Debate among those present.

10.50am – Q&A

11.00am – End of the session