This course aims to provide members with tools to improve communication skills and expand their records, in order to carry out effective and two-way public interventions with the capacity for influence, persuasion and impact, both in person and in virtual format.

The program is structured around three fundamental tools:

Feeling: Transmit from emotion

News: Tell something new and surprise

Memorable: Make it impactful and memorable

Essential to mobilize and motivate towards action, change, involvement and commitment to the different audiences that can configure the audience.

ESSENTIAL INFORMATION

Duration: 10 hours

Start date: 9/04/2025

End date: 16/04/2025

Days: 2 face-to-face + 1 online format (to be decided with the teacher)

Time: 9am to 2pm

Format: Face-to-face

Price: €275 members / €550 non-members

Teacher: Isabel Molas

Training eligible for rebates

CONTENT

The power of storytelling:

Stories and experiences as the axis.

Creative structures to maintain attention.

Emotional impact.

The commercial approach:

Selling ideas.

Conveying benefits.

Seducing.

Communication vehicles:

Everything we say without speaking.

The body and movements.

The voice as an instrument.

Visual supports.

WHO IS IT FOR

This course is aimed at all those who want to improve their public communication and presentations.

TEACHERS

Isabel Molas

Passionate about the development of people in the professional and personal fields, through rigorous and methodical work that allows them to acquire new skills and abilities, especially those related to communication as a management tool and relationship with the environment. She has a master's degree in Communication Management in Organizations from the UB. Master's degree in European Business Studies from the University of Sheffield (UK). Founding partner of the company MiB. Trainer in the development of management and communication skills.